How to prepare a clear writing brief
A short brief saves hours of back-and-forth later. Here is what to include so a writer can quote accurately and start work on the right foot.
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InsightsNotes on writing, briefs and content decisions.
Short, practical articles on the working reality of business writing.
What makes a business blog useful
A useful blog answers a real reader question and respects their time. Here is a practical checklist for judging whether a topic is worth writing about.
Read the article →Homepage copy every service business needs
A homepage does three jobs at once. This article walks through each of them and how to signal them clearly in your writing.
Read the article →Writing for readers before search engines
Search-informed writing works best when the reader is the first priority. Here is how the balance actually looks in practice.
Read the article →How to maintain a consistent brand tone
Tone is a technical decision. This article covers the small, repeatable choices that keep a brand voice consistent across pages and articles.
Read the article →When to update website content
Content ages more quickly than most owners expect. Here are the signals that a page is ready for a rewrite rather than a light edit.
Read the article →How to plan a practical content calendar
A calendar you can actually keep is better than an ambitious one you can't. This article covers a simple planning method that holds up in real weeks.
Read the article →Blog content versus service-page content
They look similar but they do different jobs. Understanding the difference makes both easier to write and to commission.
Read the article →Common small-business copy mistakes
A small collection of the most common issues I see in small-business copy, and the quiet fixes that make each one better.
Read the article →How revisions work in writing projects
A revision round is not a rewrite. This article explains the difference and how to make the most of the round included in your package.
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